TCA: Networks Urge Press To Abandon Live + Same Day Ratings Reports
“If you were a sports reporter, you would not report the winner based on the third-inning score – that’s what you’re doing if you use Live + Same Day ratings,” CBS Research guru David Poltrack...
View ArticleCBS To Add Live+7 Projections To Daily Ratings Reports This Season
CBS said this morning it will add Live+7 projections to its daily same-day ratings reports, starting with the beginning of the 2014-2015 TV season on September 22. CBS said the move reflects the...
View ArticleBroadcasters Shouldn’t Fear Netflix, Even As It Takes Viewers, Research Guru...
Yes, Netflix is winning over a lot of television viewers — and digital media are taking dollars from broadcast and cable networks. But not to worry, CBS Chief Research Officer David Poltrack told the...
View ArticleCBS Launches Major Campaign To Keep TV Ad Dollars From Moving To Digital
The effort, called the Campaign Performance Audit (CPA), is CBS’ biggest research investment yet to support TV advertising as broadcasters gird for an upfront season struggle to keep dollars from...
View ArticleCBS Ratings: Audience Is Growing Across All Platforms, Execs Say – TCA
At the beginning of his traditional CBS session on TV ratings today at the TCA Summer Press Tour, CBS veteran chief research officer David Poltrack joked it was “the first time in 46 years” that he got...
View ArticleAs NFL Ratings Recover, TV Ad Sales Should Grow In 2017 Research Guru Says
No need to worry about the startling decline in NFL ratings this year — or many other perceived threats to broadcasting — CBS Chief Research Officer David Poltrack told investors today at his annual...
View ArticleCBS Research Guru David Poltrack Sees “Bright Future Ahead” For Broadcast TV
Making the same bullish case he and other network executives have been making for years even as headwinds have picked up speed, CBS research guru David Poltrack added some new wrinkles to it, pointing...
View ArticleDavid Poltrack Plans To Retire As CBS Chief Research Officer In 2019
David Poltrack, a lion of the television research business whose career at CBS has spanned nearly 50 years, has announced his retirement as Chief Research Officer and President of CBS Vision. The exit...
View ArticleCBS Considers Ditching Nielsen As TV Ratings Angst Intensifies
With the task of measuring TV viewing growing ever more complex, CBS is actively considering cutting ties with Nielsen as the companies negotiate a renewal of their long-term contract. The current...
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